Jul 24 2012
The number of middle-aged people diagnosed with a deadly form of skin cancer has tripled over the last three decades in Scotland, according to a charity.
Cancer Research UK said there are now 29 cases of malignant melanoma in every 100,000 of the population aged between 50 and 59 in Scotland, compared with the late 1970s, when there were around nine per 100,000.
It means about four people in their 50s are diagnosed with the disease each week.
The increase has prompted the charity to launch a campaign in partnership with supermarket chain Tesco to raise awareness about the early signs of cancer.
Cancer Research UK leaflets with advice on preventing skin cancer will be available to customers in Tesco pharmacies and cafes.
Tesco is also aiming to raise ?10 million to fund 32 Cancer Research UK early diagnosis projects around the UK.
One of the projects benefiting from the partnership is being carried out by a group of researchers at the University of Edinburgh. The team, led by Professor Jonathan Rees, is researching ways to help people recognise the signs of skin cancer earlier.
Professor Rees said: "People's idea of what skin cancer looks like is limited to three or four images that are widely used to promote awareness of the disease - but we don't think this goes far enough with helping people identify the problem and going to their doctor.
"With support from Tesco, the team in Edinburgh are working to use the internet and the potential it offers to access many images.
"It's a bit like bird-spotting - using pictures as a guide to what malignant melanoma could look like and helping people make a better decision about seeing their doctor."
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