Wednesday 11 April 2012

Chinese medicine brand Eu Yan Sang plans store expansion

RBR Staff Writer
Published 09 April 2012

Eu Yan Sang International, a traditional Chinese medicine brand, is accelerating its expansion on the Chinese mainland, after three years of efforts to get sufficient products registered.

Eu Yan Sang chief executive officer Richard Eu told Xinhua that the company now has 16 stores in China and it intends to have about 20 by the end of this financial year, which ends on 30 June.

"It took us three years to get sufficient of the food and health products registered. Now we have enough (registered) products to merchandise the stores, even though we don't carry the same range as we might in Hong Kong," Eu said.

The firm, which opened just two outlets in four years before 30 June 2011, has set up 13 new stores in the last nine months. Eu said it is already fast enough for the company which is not very big.

Eu Yan Sang has unveiled its 16th retail outlet on the Chinese mainland last week in the city of Foshan in Guangdong province, reported english.cri.cn.

The company's stores, which sell mainly high-end health food and health products, are mainly in the south, with 11 of the 16 outlets in Guangdong.

Eu Yan Sang currently operates more than 300 retail outlets and 25 clinics in Australia, Malaysia, Singapore, as well as China, including Hong Kong and Taiwan. It had sales of S$266.3m ($211.3m) in the last financial year.

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