Making a Logo that Has Breathtaking Designs (Ezine Ready)

Posted by: Abhay on May 17, 2012 Under: Graphic design |

Researches indicated that the use of contemporary logos as trademarks can be traced back as early as thirteenth century. Back then, they are placed on the front doors of masons, goldsmiths, potters, and papermakers give villagers and travelers an idea about the services offered by a certain shop.

Every business needs a logo. It?s not just a mark but a company?s representation to the people that can prompt immediate recognition among the crowd. It can also be used as an effective tool to strategically advertise its commercial brand and precisely convey what the company is all about.

However, creating an exceptional piece calls for an in-depth design process. Making a logo involves research, brainstorming, and incorporating standard design elements.

• Research is needed to explore new ideas and trends. Designs and icons created without conducting thorough research may appear ?common and generic. Such traits can make the business?s identity weak. Designs may also become easily obsolete.
• Designers should also consider placing enough time and effort in brainstorming. Apart from being a time-consuming and stressful phase, conceptualization is also considered to the most crucial step in the design process. There are important things to consider during brainstorming.

1. Pay attention and consider the target market of the business/ company. The design concept should be specifically aimed at the business? current and prospective clientele. Designers should not worry if their designs do not attract the attention of everybody. Remember, it is created only for a particular group or age bracket and not for the entire universe.
2. In creating a design, it is necessary that the graphic artists have a good understanding of the business nature. The art piece should be able to convey the company?s strengths and capacities.
3. Determine descriptive words that would reflect or highlight the identity of your business. Having a considerable list of adjectives would help the graphic artist decide on how to present the design.
4. The creation of unique symbol of the business is more difficult than it seems. This is due to the fact that designs must be something distinctive and can rouse immediate recall in the eye and mind of its target audience. To make a clear advantage from the competitors? logos, a designer can include hidden symbolism in his draft. It may be difficult to create a hidden symbol but with thorough knowledge and understanding, one can produce fine and impressive pieces.
5. Conceptualizing a distinguished character as representative of the business is equally difficult with the creation of unique symbol. Since the character will portray and present the identity of the business, it must be something recognizable and memorable.
6. Though this may be the last thing to consider during brainstorming, it is of equal importance with the rest. The color needs to stand out in black and white first. After ensuring the visual appeal of the design in black and white, colors can now be added to improve and ensure the final appearance of the art piece. ?

• Careful incorporation of design elements such as style, color, and concept should be taken into consideration to represent the brand image of a business in public.

Style ? it should be powerful enough to be recognized by its target market. Its design must precisely and effectively portray the image and value of the brand it represents.

Color ? it heightens the life of the graphic art and can also affect the person?s perception of the company.

Concept ? behind every successful company is a logo that clearly projects its concept to the intended market.

Finally, making a logo that will breathtakingly make an impact with its target market will be far easy now just by following the above process.

Article Source: http://www.articlesbase.com/graphic-design-articles/making-a-logo-that-has-breathtaking-designs-5797619.html

About the Author

Darwin Palmer believes that a creative mind can make something out of nothing. He has over 20 years of professional experience in the logo and web design industry.

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