Looking at what is internet marketing in relation to offline marketing, you?ll soon notice it?s less about the product and more about the place?Internet marketing is promoting your business and services online. And thanks to the many ways the internet has evolved and the techniques available to marketers, internet marketing includes skills and efforts that at first appear unrelated to your products.
What does that mean? Well, if say you advertise off-line and pay for your advert/ advertorial to appear in a newspaper, magazine or newsletter, the distribution of this content is managed by the publisher. When marketing online, you are the publisher. So it?s no longer about paying to get your product or services out there, it?s about getting seen ? or more accurately, getting found.
The obvious way to get started is to build a web page. Often companies pay little attention to the structure of their first page, using it instead as a sort of digital business card, a place to advertise their services. This may be fine if you are a local business, but it doesn?t work in the modern sense of you appealing to new customers searching online.
From this early stage internet marketing becomes about visibility and getting your site appearing in the search results when people look up related services. To do this you?d consider implementing some on-site search engine optimization (SEO).
Key to ranking well is currency. Not the money in your pocket, more like how current is your site. Google is looking to serve the most accurate results based on the words people use when searching. So with this in mind you might create a blog and stat adding regular, relevant and well-written content on the topics that matter most to you business.
The SEO plan will vary depending on what you want to achieve and your budget. It may include some external content to create links into your site. Posting content in other places online works in the way you may have previously placed an offline advertorial, just this time it?s got links back to your pages.
Most exciting is perhaps social media marketing. This can help you reach the people most likely to be interested in your goods and services by advertising within related social networks. There?s a hundred and one ways to set about this. A its most basic, you should be in the conversation and be adding information of value to the network, not just be there to crawl for business.
As an authority on your product/ market you?ll be sought out, found and engaged with online ? be it in Twitter exchanges, ?Likes? on your Facebook page or comments on your blog. And all of these can be used to help drive traffic to your website.
And to find out what is internet marketing worth in terms of a return on investment demands close monitoring of all your campaigns, and a love of data.
There?s also advertising to consider. Pay per click campaigns work by you bidding on selected terms. Get the budget and wording of your advert right and you can target internet users based on the words they are searching for. It does take a lot of analysis and is best run in conjunction with your other SEO efforts. And as the title suggests, you only pay when someone clicks on your add.
What is internet marketing likely to cost? Well, again this is tailored to your aims and needs, so it?s impossible to answer without more information.
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Tags: SEO Perth, Facebook Advertising Perth, Video Marketing Perth, SMO Perth, Copywriting Perth, Conversion Optimisation Perth, Display Advertising Perth, E-Commerce Sites Perth, Web Design Perth, Mobile App Development Perth, Video Production Perth, Graphic Design Perth
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